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Great question. If I only had one video I could play it would be this.

Wednesday, March 20, 2019

Issue : Games : Orthography


Dawn of Man is a game about content.

Imagine Stadia as a restaurant. A bunch of rich dudes who found success in adjacent industries tells you that the Stadia restaurant is the next step in the evolution of the restaurant industry. You are like, "Dope, the restaurant industry is trash, a bunch of carpetbaggers over-promising and under-delivering. Viva revolution, tell me more."

They tell you to close your eyes and imagine a restaurant with no reservations and no wait times. You walk in and anything you ordered appears in a split second, hot and ready to eat. You are like, "Oh, so like fast food then? You sacrificed quality for speed. That ain't new." They respond, "No, you get Michelin star worthy food in a split second. We have the technology." You are like, "Well, I'm skeptical, but you do have the technology. Can I see a sample?"

In a split second a pristine looking, hot, and magical smelling chicken and mushroom risotto appear before you. You are impressed. You ask, "Who is the chef?" They respond, "We offered a couple guys from the restaurant across the street a boatload of money and freedom. They saw the light." You say, "Ok, so this risotto is good, but can I really order any food I want and it appears right before me?"

They respond, "It's possible in the future." You respond, "So, no. Ok, can I see the menu?" They respond, "No menu yet." You say, "When do you open?" They respond, "Couple weeks." You respond, "K."


A common trend in the last four years has been giving things the benefit of the doubt based on the organization's resume, popularity, or wealth when the pitch is half baked, soulless, and engineer-dumb (it's a plan that is technically salient but tone def from a marketing perspective). I don't believe Google understands the market. I don't believe they have the right people on this to help them learn, and I don't believe this is adding anything new to the conversation.

Content is king, and Stadia ain't got it.

And I know I know. The response to that statement is, "Just wait, Google has fuck you money and will make you eat your words." Maybe, but look at the state of AAA games right now. 400,000,000 dollar games are flopping.

All the king's horses and all the king's men can't buy innovation into existence and they just hired Mark, Brad, and Jennifer to make more safe and boring games that aren't selling and to partner with companies to publish safe and boring games that aren't selling and inviting embedded industries to create the same cloud product as them, fragmenting the market in to walled gardens of varying quality and turning off consumers.

I believe they won't solve the problem because their actions imply they still don't understand it. Time will tell.

Anyway, shouts to info, tight squeeze but if it fits it sits (pause). Also, rip TB rip TC rip Tall-T. Love is a person getting up for an old lady on the train. Hate is a person on the train playing music through a boombox while wearing Air-pods. Next-Level. Get out there and do great things, we believe in you. Also Jerbz.

The Protoculture Mixtape : Issue : People :  Trope

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